Persuasion is the centerpiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire. This program sets the foundation for delivering successful professional presentations, whether you are speaking at an intimate meeting, via a webinar, or on a stage.
What you can expect
We go “inside” the art of persuasion in an attempt to understand how and why it works. We focus on the techniques that salespeople use to design compelling messages, and explore why some messages are more persuasive than others. Through hands-on exercises and simulations, this program helps participants develop a persuasive mindset and improves their ability to sell products and ideas.
Who should attend
All employees in an organization
*The Program is customised to meet your organization's specific needs after a diagnosis.